Third Party Advertising
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Information for Third Parties

What is Third Party Advertising?

Third party advertising refers to advertisements or other materials that support, promote or oppose a candidate.  The term "Third Party" is used as it refers to a person or entity that is not a candidate in the election.

Third party advertising is separate from any candidate's campaign, and must be done independently from a candidate.  Any advertisements or materials that are made and distributed by a candidate, or under a candidate's direction, are part of the candidate's campaign.

Third party advertising is a way for those outside of the candidate's campaign to express support or opposition to candidates, and to try to persuade voters to vote a certain way.

A third party advertisement is an advertisement in any broadcast, print, electronic or other medium that promotes, supports or opposes a candidate.  "Advertisement" includes traditional ads as well as materials such as brochures or signs.

Who can be a Third Party Advertiser? 

To file a notice of registration you must be eligible.  To be an eligible person or entity, you must be:

  • An individual who is normally a resident in Ontario
  • A corporation that carries on business in Ontario
  • A trade union that holds bargaining rights for employees in Ontario.

​Who cannot be a Third Party Advertiser?  

  • A candidate whose nomination has been filed.
  • A federal political party registered under the Canada Elections Act or any federal constituency association or registered candidate at a federal election endorsed by that party.
  • A provincial political party, constituency association, registered candidate or leadership contestant registered under the Election Finances Act.
  • The Crown in right of Canada or Ontario, a municipality or local board.

A Candidate whose nomination has been filed shall not direct any third party advertisements.

Filing Process

Notices for Registration will be accepted at the Town Hall during regular business hours from May 1st, 2018 until Friday, October 19th, 2018 (the Friday before Voting Day).

Notices for Registration must include:

  • the prescribed Notice of Registration form
  • a Declaration of Qualifications
  • a Resolution from the Corporation or Trade Union that authorizes the person or agent to register on their behalf, if applicable

​Third Parties are requested to bring proof of identity and the unsigned forms with them to the Municipal Office where they are to be signed in front of the Returning Officer or Deputy Returning Officer and filed.

Resources

2018 Guide for Third Party Advertisers